Fuel for Change: Could Europe’s fuel rules force Canada to clean up the oilsands?

The Pembina Institute: Marc Huot

Imagine you’re a toy manufacturer, shipping your product overseas. One of your customers tells you that they’re reducing the amount of lead in their toys and studies show that your products are among the worst. They ask that you reduce the toxic content of your product or they’ll stop buying it.

What do you do? You can call the production manager and fix the problem, or complain to your customer about the quality of your competitors’ products. As cunning as the latter option may seem, this is how Canada is currently reacting to proposed European rules to reduce greenhouse gas pollution from transportation fuel production. Read more…